About Us

Allure Bridals was formed in 1999 in the USA and has grown from simple beginnings to worldwide success in a few short years. This success has been reflected in the awards that Allure Bridals have already achieved.

The Allure Bridals collection is second to none and prides itself on the quality of both its design and construction techniques which make it unique in a market of copycat designs.

Allure Bridals are always striving to create fabulous, fresh looks using fabrics that many other designers do not venture into. Our necklines are varied with a style to suit all body shapes and venues. Soft Flowing laces and beaded tulle overlays with slipper satin lining are all in our fabulous collections. All our fabrics and beadwork are of the highest quality. Allure Bridals are the biggest buyer of Swarovski crystals worldwide.

Many of the Allure collection feature a specially patented bodice which gives maximum support and structure and are completely unique to Allure Bridals. We do not rely on back ties to create a beautiful figure, as all our gowns are cut and boned in order to achieve this.

We at Allure feel that we are leaders not followers and we endeavour to make our gowns different from the rest, in fabric, style and quality.

For more information about Allure or to answer any questions you may have please contact your closest stockist.